Our story · SINCE 1992
One family.
One conviction.
Tradidog is not a start-up with a marketing budget. Behind it is a Swiss family business from Wangen on Upper Lake Zurich that has made its living from dogs and animal nutrition since 1992 — and a promise that began with a female dog named Krisia.
“Without Krisia, there would be no tradidog.”
Act I · The Beginning
A dog saved Kim's
life.
Little Kim was asleep when he stopped breathing. Krisia, the family dog, paced restlessly back and forth, tugged at trouser legs and wouldn't give up until the parents went to check. Not a second too soon.
“Without Krisia, there would be no Kim, and without Krisia, no tradidog.”
Act II · The Foundation
Over 30 years of experience & knowledge -
now carried forward by Kim.
What began in the family more than thirty years ago was a simple conviction: that a dog deserves more than what is convenient. From this attitude grew a family business that sees animal nutrition not as a business but as a craft – across generations, in Wangen SZ.
Today, Kim Rüegge carries this conviction forward. Not as the inventor of something new, but as someone who takes an old promise seriously – and, with the help of science, gives it the form a dog can truly absorb.
“Without Krisia, there would be no tradidog.”
Act III · The Beginning
Bailey isn't
the mascot. He's the reason.
Golden Retriever, born on 29.10.2020. He swims in Lake Zurich, has sensitive ears and gets SENSITIVE in his bowl every day. Not an advertising dog — the dog every product is measured against first.
If something isn't good enough for Bailey, it doesn't go in the bag. That's how simple the standard is.
“Without Krisia, there would be no tradidog.”
A true story · The shard of glass
Five stitches, five days — and an honest lesson.
One summer evening, Bailey was running along the shore of Lake Zurich as he always did. A leap into the shallow water, a brief yelp, and a thin trail of blood on the warm stones. A shard of glass had been lying on the shallow bottom, where no one could see it.
At the vet, it took five stitches. Five days in a cone, five days of rest, five days of a dog who doesn't understand why he isn't allowed in the water. In the end, he half pulled out the last stitches himself. Today he swims again as if nothing had happened. All that remains is a small scar on his paw.
Good care doesn't promise a life without wounds. It is what makes a dog strong enough to heal well.
Because an honest promise also includes what no topper can prevent. Complementary feeding strengthens from within, but it is no substitute for a vet. We tell you exactly what tradidog can do. And just as clearly, what it can't.
Good care doesn't promise a life without wounds. It's what makes a dog strong enough to heal well.
What sets us apart
Evidence, not
claims.
Wangen manufactory01
Our own manufactory
No contract manufacturer. Raw materials in, linseed processed, packed and every batch tested in-house — all in Wangen SZ.
Extrusion plant02
Patented process
Thermomechanical extrusion fully processes the linseed — high bioavailability instead of unused seed, without hydrocyanic acid.
NIR / Lab03
Every batch tested
NIR analysis of every single batch for purity and consistent active ingredient levels. Report available on request.
Linseed field04
Whole plant
Whole linseed, whole herbs, whole yeasts — no isolated extracts, no fillers, no synthetic flavourings.
Come and visit us. Wangen SZ.
Transparency
Premium isn't something to hide — it's something to show. Visit our manufactory by appointment.
01 · Intake
02 · Extrusion
03 · Quality
04 · FillingTradidog · Santural GmbH · Hämmerli 2D · 8855 Wangen SZ · Visits by appointment
Our promise
The people behind it
Small, well-coordinated,
reliable.
No corporation, no anonymous call centre. When you call tradidog, you speak to the people who know the recipes.
Kim Rüegge
Owner & Managing Director
“I’m carrying on what my father started — and every recipe is tested on Bailey first.”
Lorena Muff
Head of Sales
“My job isn’t to sell sacks – it’s to find owners for whom the recipe is genuinely the right fit.”
Prof. Dr Amr El-Sayed
Veterinary specialist in animal nutrition
“I never formulate a single substance in isolation — what matters is how the parts reinforce one another.”
Dr Benjamin Furter, DVM
Veterinary specialist in animal nutrition
"A dog deserves more than what is convenient." The sentence that started it all.
Team Wangen
Manufactory, shipping, marketing
"Every day, we give our very best so that our dogs get the very best."
Third-party authority
Vets on tradidog.
Liebscher & Bracht pain specialist
Dr Dominique G. Wyss, DVM
“Great feed supplement, logically put together and Made in Switzerland to boot! Congratulations, my husband and I are delighted.”
MSc in Agronomy
Dr. Alfred Michel
“The true effect of a good formulation only emerges from the interplay of its components — not from the sum of the values on the label.”
Veterinary specialist in animal nutrition
Dr B. Furter, DVM
“Especially with coat problems and sensitive digestion, I see how calmly things develop with tradidog.”
Our playground
Follow our
events and US on social media.
Out of gratitude to Krisia. Out of responsibility to Bailey. Out of more than three decades of family know-how in Wangen on upper Lake Zurich.
Hämmerli 2D, CH-8855 Wangen SZ
+41 55 460 26 97
+41 76 830 26 97
team@tradidog.ch